IN A @TRANSMEDIA_WEEK EVENT.
See on www.transmediaweek.org
Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative that will connect with people regardless of the device that’s used to view it? Transmedia might be your answer.
The concept of transmedia isn’t new; it’s not even that revolutionary. But its ability to engage audience members and involve them in a brand’s message can help build and strengthen community bonds. And that can lead to the best kind of brand awareness.
What is transmedia?
Definitions of transmedia vary, but it can be summed up as using creating a single experience across multiple digital platforms. It’s a tactic used often in entertainment, with movies using crossover video games or TV shows posting short Web episodes online.
See on www.business2community.com
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 12,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.
In 2013, there were 1,398 new posts, growing the total archive of this blog to 5,379 posts. There were 46 pictures uploaded, taking up a total of 10 MB. That’s about 4 pictures per month.
The busiest day of the year was June 17th with 338views. The most popular post that day was World War Z’s Creepy In-Game Transmedia Campaign .
From the Press Release:
“Red Right Hand Publishing wants to change the way people experience books. The Toronto start up has created a Transmedia Book Publishing model that incorporates various platforms and media to tell a single narrative. Unlike other transmedia books attempting to find footing in the marketplace, Red Right Hand views the multimedia components of their products as an opportunity to expand the narratives of their stories as opposed to just a means of tacking on special features like videos of the author reading excerpts or animated pictures for children’s titles. However, they are finding industry norms hard to break.
The Black Chronicle is the company’s debut project; A very dark story about one mans unintended involvement in the hunt for the world’s most notorious serial killer, known simply as ‘Mister’.
By requiring the reader to fill out a short online profile at the beginning of the book, and downloading an app they have created for smartphone and tablets, various triggers throughout the story are then capable of rolling out content to them in the form of sample chapters, emails from the characters, pictures messages and videos right to their phones and even eerie phone calls Mister himself.
“We felt the horror/thriller genre made the most sense for our first book,” says Oldrich Stibor founder of Red Right Hand publishing and author of The Black Chronicle. “We wanted to create an environment for the story to live in even when the reader didn’t have the book opened in front of them. The key to that being, when they trigger the transmedia bits throughout the book they have no way of know what it’s going to be or when it’s going to come. It could trigger something instantly or it could come many hours later. That coupled with the very tense and dark tone of the book, we believe creates a kind of anticipation and connectedness between the reader and the story, even when they’re not actually reading it.”…
read more of the press release at www.horror-movies.ca/
(love that the name ‘Red Right Hand’ is a 1994 Nick Cave song)
Published on Dec 18, 2013
“The blockbuster video game is now a groundbreaking digital graphic novel! Batman: Arkham Origins – A DC2 Multiverse Graphic Novel immerses readers into the world of Batman through dynamic artwork integrated with a full soundtrack. In this new story set before the events of the game, you make the choices for the Dark Knight…and reap the rewards or consequences.”
Press release here:
fascinating – a transmedia extension to explore Harry Potter’s early years. Warner Bros is involved and who knew that WB is behind a musical version of Roald Dahl’s Charlie And The Chocolate Factory? That production is currently at the Theatre Royal, Drury Lane, and directed by Sam Mendes. Smart smart, as either one will be touring production gold.