Well this is intriguing – A Toronto start up, a transmedia publishing company, Emmy award winning Actor Bill Oberst Jr., creepy star of Take this Lollipop, & Melantha Blackthorne - exciting!
From the Press Release:
“Red Right Hand Publishing wants to change the way people experience books. The Toronto start up has created a Transmedia Book Publishing model that incorporates various platforms and media to tell a single narrative. Unlike other transmedia books attempting to find footing in the marketplace, Red Right Hand views the multimedia components of their products as an opportunity to expand the narratives of their stories as opposed to just a means of tacking on special features like videos of the author reading excerpts or animated pictures for children’s titles. However, they are finding industry norms hard to break.
The Black Chronicle is the company’s debut project; A very dark story about one mans unintended involvement in the hunt for the world’s most notorious serial killer, known simply as ‘Mister’.
By requiring the reader to fill out a short online profile at the beginning of the book, and downloading an app they have created for smartphone and tablets, various triggers throughout the story are then capable of rolling out content to them in the form of sample chapters, emails from the characters, pictures messages and videos right to their phones and even eerie phone calls Mister himself.
“We felt the horror/thriller genre made the most sense for our first book,” says Oldrich Stibor founder of Red Right Hand publishing and author of The Black Chronicle. “We wanted to create an environment for the story to live in even when the reader didn’t have the book opened in front of them. The key to that being, when they trigger the transmedia bits throughout the book they have no way of know what it’s going to be or when it’s going to come. It could trigger something instantly or it could come many hours later. That coupled with the very tense and dark tone of the book, we believe creates a kind of anticipation and connectedness between the reader and the story, even when they’re not actually reading it.”…
read more of the press release at www.horror-movies.ca/
(love that the name ‘Red Right Hand’ is a 1994 Nick Cave song)