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2013 in review

The stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 12,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.

In 2013, there were 1,398 new posts, growing the total archive of this blog to 5,379 posts. There were 46 pictures uploaded, taking up a total of 10 MB. That’s about 4 pictures per month.

The busiest day of the year was June 17th with 338views. The most popular post that day was World War Z’s Creepy In-Game Transmedia Campaign .

Click here to see the complete report.

Interactive Transmedia Horror ‘Novel’ The Black Chronicle, Bill Oberst Jr. to Star


Well this is intriguing – A Toronto start up, a transmedia publishing company, Emmy award winning Actor Bill Oberst Jr., creepy star of Take this Lollipop, & Melantha Blackthorne - exciting!

From the Press Release:

“Red Right Hand Publishing wants to change the way people experience books. The Toronto start up has created a Transmedia Book Publishing model that incorporates various platforms and media to tell a single narrative. Unlike other transmedia books attempting to find footing in the marketplace, Red Right Hand views the multimedia components of their products as an opportunity to expand the narratives of their stories as opposed to just a means of tacking on special features like videos of the author reading excerpts or animated pictures for children’s titles. However, they are finding industry norms hard to break.

The Black Chronicle is the company’s debut project; A very dark story about one mans unintended involvement in the hunt for the world’s most notorious serial killer, known simply as ‘Mister’.

By requiring the reader to fill out a short online profile at the beginning of the book, and downloading an app they have created for smartphone and tablets, various triggers throughout the story are then capable of rolling out content to them in the form of sample chapters, emails from the characters, pictures messages and videos right to their phones and even eerie phone calls Mister himself.

“We felt the horror/thriller genre made the most sense for our first book,” says Oldrich Stibor founder of Red Right Hand publishing and author of The Black Chronicle. “We wanted to create an environment for the story to live in even when the reader didn’t have the book opened in front of them. The key to that being, when they trigger the transmedia bits throughout the book they have no way of know what it’s going to be or when it’s going to come. It could trigger something instantly or it could come many hours later. That coupled with the very tense and dark tone of the book, we believe creates a kind of anticipation and connectedness between the reader and the story, even when they’re not actually reading it.”…

read more of the press release at

(love that the name ‘Red Right Hand’ is a 1994 Nick Cave song)

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Madefire creating ‘Batman: Arkham Origins,’ ‘Injustice: Gods Among Us’ a series of choose-your-own-adventure books

Published on Dec 18, 2013

“The blockbuster video game is now a groundbreaking digital graphic novel! Batman: Arkham Origins – A DC2 Multiverse Graphic Novel immerses readers into the world of Batman through dynamic artwork integrated with a full soundtrack. In this new story set before the events of the game, you make the choices for the Dark Knight…and reap the rewards or consequences.”

Press release here:

Harry Potter’s Early Years: J.K. Rowling to co-produce magical new stage play


hpfascinating – a transmedia extension to explore Harry Potter’s early years.  Warner Bros is involved and who knew that WB is behind a musical version of  Roald Dahl’s Charlie And The Chocolate Factory? That production is  currently at the Theatre Royal, Drury Lane, and directed by Sam Mendes. Smart smart, as either one will be touring production gold.


X-Men viral video tags Magneto as key to JFK assassination

Produced by Ignition, this viral campaign takes Don DeLillo’s Libra twist on history a step further into the X-Men universe, creating a new conspiracy theory linked to the upcoming movie, X-Men: Days of Future Past. Seems the campaign is fleshing out the eleven year gap between movies.

Clever start to a new transmedia campaign and, thinking back to the genius transmedia content built for Prometheus, I cannot wait to see Fassbender in this one (please more Fassbender virals!)

You can delve further at

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Fan Activism: HPA creates Fantastic Activist Tumblr Campaign with We Are The Districts

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Again, props to The Harry Potter Alliance (HPA) for acting on Suzanne Collin’s critique of social inequalities that define The Hunger Games dystopian world. Looking through the posts, HPA has partnered with the American Federation of Labor and Congress of Industrial Organizations and members are posting pics of their three-fingered salutes!

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HPA defines the goals of We are the Districts as

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And HPA has created a set of badges representing key social concerns

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I love HPA. Thank you. You can check it out here: