Jeff Gomez’ Masterclass: The Power of Transmedia Storytelling. 3 Day Workshop Series, Toronto.


See on Scoop.itTracking Transmedia

Jeff Gomez, the world’s most successful transmedia producer, comes to Canada to present his one-day Master Class plus his two famous workshops TRANSMEDIA STORYTELLING WORKSHOPThe Future of Story Across Multiple Media Platforms and AUDIENCE & POPULATION ACTIVATION.

All-new and offered for the first time in CANADA, this Master Class delivers practical, how-to training and will assist you to maximize the effectiveness of your projects, your business, and your brands with the vanguard technique of transmedia storytelling.

Learn how to create intense loyalty and long-term engagement among audiences, communities and consumers, which in turn can yield multiple revenue streams

More details & registration here:

http://tmhcreativelab.com/

See on tmhcreativelab.com

‘Transmedia Engagement: Participatory Culture to Activism’ – The Hunger Games & Metrics of Success


The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign. I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing than I had expected. Further mulling on Geoffrey Long’s How to Ride a Lion: A Call for a Higher Transmedia Criticism and Jeff Gomez & Fabian Niciezo’s “6 Reasons Why ‘the Avengers’ is Crushing it at the Box Office” resulted in this case study on ‘Transmedia Engagement: Participatory Culture to Activism.’ Your thoughts are welcome!

See on 1001tales.posterous.com