Hey, Parents. What Minecraft Is Doing to Your Kids Is Kind of Surprising. | 2Machines.com

The point of Minecraft seems simple: build practically anything you can imagine. Some kids recreate famous pieces of architecture, others express their creativity through grand designs.

Since 2009, Minecraft has sold over 20 million copies. And if that seems like a typical blockbuster, don’t be fooled — it isn’t. Graphics are boxy and blurry, and sounds are primitive at best.

So why do kids obsess over it?

I gather a handful of 5-to-13-year-olds. I want to know why they love about it and what they get out of it. I expect simple answers. But, I find out, Minecraft is surprisingly special.


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Source: www.2machines.com

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For Universal Pictures, Zero Blockbusters Equals Record Profits

Comcast CFO Michael Angelakis held an investor conference this morning where he shared this nugget: “The studio will have the most profitable year this year in its history. We will have the most profitable year in the…history of Universal.” He was addressing the 42nd annual UBS ‎Global Media and Communications Conference and was referring […]

Source: www.forbes.com

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Dark Social Matters More than You May Think – eMarketer

We’ve all heard about “in the light” sharing on social platforms, but dark social—when people copy and paste content or links and send it to their contacts in a private message—matters just as much, if not more. Over 90% of internet users who share content online do so via dark social, which accounts for nearly 70% of content shares globally.

Source: www.emarketer.com

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