People watch 4 billion videos a day on Facebook. Now it’s joining with viral mavens like The Onion and Vice to make video ads those people might actually want to watch.
Tumblr has released a new ad product called Sponsored Day that allows brand posts to “stick” on top of users’ dashboard for 24 hours. Also Read: The Complete Guide To Remarkable Advertising On Tumblr The new ad format is awesome for brands looking to quickly build high awareness for a product or campaign. Nike was the…
A 360-degree filming of NBC’s “Saturday Night Live” 40th Anniversary Special will allow viewers to shift the direction of the camera at will. Some have used the feature to train the camera away from performers like Jerry Seinfeld so they can ogle famous audience members like Larry David and Michael Douglas whispering to each other and fixing their hair.
“Maybe this is a little film-geeky, but VR is really challenging the language of cinema in a big way,” says Ingrid Kopp, director of interactive at the Tribeca Film Institute.
“It takes away the frame, it takes away the edits,” Kopp said. ‘This is the time when the future Martin Scorseses are going to be testing the waters and showing some of their early work in VR.”