See on www.tstoryteller.com
Natan Edelsburg: “The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers).” The Digital Rocking Chair’s insight: The “how?
2012 but still of interest
See on www.scoop.it
The essence of any coveted brand is the story it conveys. Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players …
The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models. Given that the device is ever connected, contextually relevant, and always within arms’ reach, the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous….”
See on exploreb2b.com