“Just Getting a Bunch of Likes, or Creating a Hashtag? That’s Not Social Change”: Impact Producer Lina Srivastava | Filmmaker Magazine


Lina Srivastava combines media, technology, art, and storytelling for social transformation. She is the founder of a social innovation strategy group that has provided project design consultation to social impact organizations, including UNESCO, the World Bank, UNICEF. But she also works as an impact producer with with filmmakers…”

Source: filmmakermagazine.com

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Twitter Launches Live-Streaming with Periscope


Twitter promised its users live-streaming back in January when it bought Periscope. It wasn’t clear just when that functionality would come into being until today, as Twitter launches Periscope as an iOS app. In the meantime, Periscope’s competitor, Meerkat has become very popular, and there is no doubt that Meerkat’s recent meteoric success has been a…

Source: wersm.com

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How to Finance Your Next Film with European Co-Production Funds


If you’re a US-based filmmaker, you may not have considered co-production funding before because there are zero co-production treaties between the USA and Europe. (In comparison, Canada has 50. Thanks American studio system!) However, with a tiny bit of creativity, you can actually tap into hundreds of European film funds who actually want to invest in your movie. 

Source: nofilmschool.com

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A New Dawn in Digital: Neuromarketing Meets Social Media


This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape. Digital marketers will focus more on curating quality owned-content and creating true user experiences. They will use digital storytelling, branded content, contextual email and mobile-marketing, social influencers, as well and “human to human” personalization. They are right…

Source: wersm.com

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