Transmedia Camp 101

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Teens, Social Media, and Privacy | Pew Internet & American Life Project

Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing….”

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“HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.

Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience….”

Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way….”

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Intensities Journal, Special Issue
Proposals to be received no later than 10 June 2013

“The term ‘transmedia storytelling’ has become a common one in media and cultural studies in recent years. Described by Henry Jenkins as stories told across multiple media, transmedia storytelling is not just an adaptation from one medium to another. Rather, 

In the ideal form of TS, each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don’t need to have seen the film to enjoy the game and vice-versa. (Jenkins, 2003: online)

Video-games are among the media most frequently cited in discussions of transmedia storytelling, and academic analysis of video-games is many and varied. In this special issue, however, we turn our analysis to board games, and ask how they can be examined through the model of transmedia storytelling; what processes of adaptation are at work in turning a board game into a film or vice versa; and how do these adaptations or transmedia stories affect the ways in which the different texts are read and understood…”

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The 7 Principles of Social Design – How to Make Content Shareable Click here to read more about each principle on Fast Company: http://bit.ly/FastCoSocialDesig

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“Actor Jason Bateman says the new “Arrested Development” will likely pull in relatively strong audience numbers, now that it’s no longer being held to the benchmarks of prime-time network TV…

“It was incredibly ambitious and complex, what (Hurwitz) and his writers constructed and scheduled to shoot … it’s like a big, huge puzzle, it’s really admirable,” said star Jason Bateman in a recent interview.

“He’s just got incredible taste and talent…. There’s such a faith in him by us, he’s just completely unsatisfied with anything that is not worthy of accolade.”

But Hurwitz wasn’t able to pull off his convoluted vision completely, as he revealed to fans on Twitter.

“Done! Just finished the final mix last night. In two weeks ‘Arrested Development’ will be yours to do with as you please,” he tweeted last week.

“Except for one thing! You gotta watch them in order. Turns out I was not successful in creating a form where the setup follows the punch line.”…”

Read more: http://www.ctvnews.ca/entertainment/jason-bateman-confident-there-s-lots-more-arrested-development-to-come-1.1289009#ixzz2TvIuviqo

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http://www.coca-colacompany.com/stories/happiness-without-borders In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

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5 Reasons Content is the New Currency by Geoffrey Colon, VP, Social@Ogilvy If this interests you, click here to read more on Fast Company: http://bit.ly/Conte

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Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can “get it”

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“Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll….

As Following fans dig into the material seeded throughout the Tumblr page, an already engaging linear TV series becomes a wholly immersive experience. 

Another factor in Benty and svp of digital media William Bradford’s favor is that they didn’t simply hire a marketing pro to script the transmedia elements. Writer Jan Libby’s c.v. includes everything from alternate-reality gaming to the Lonelygirl15 series; as Benty notes, Libby’s visual arts background (Cal College of the Arts, ICA Boston) make her especially suited to crafting links between a linear narrative and multimedia storytelling.

Bradford said the Tumblr page has gathered disciples steadily from week to week. At present, visitors to the site number in the tens of thousands. “All of what we’re doing with Tumblr has been done in conjunction with showrunner Kevin Williamson and Warner Bros. TV,” Bradford said. “It’s really an opportunity for us to extend the palette of the show. It’s not just a tune-in vehicle.”…”

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