SXSW: Confusion between stories and narratives for biz


See on Scoop.itTracking Transmedia

If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers …

siobhan-o-flynn‘s insight:

thanks for the long comment Karen! sounds like 8-12 steps backwards

See on blog.prnewswire.com

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