See on Scoop.it – Digital marketing & Communications
A joint study by AOL Inc. and BBDO reveals that 68% of consumer mobile phone use occurs in the home. By mining beneath the surface of “what” people are doing with their smartphones to better understand the “why” behind those mobile actions, this study uncovered several insights that run counter to the traditional view of the mobile space. The research shows that there is untapped value for brands when they look beyond the conventional view of what consumers do on their smartphones
See on online.wsj.com
