It’s not what you know, but who you know … Fiona Milburn, Guest Post | Transmedia NZ


See on Scoop.itTracking Transmedia

Audience Engagement is a key concept in transmedia storytelling. As Anna Jackson points out in What the # is transmedia?, transmedia offers “media creators an approach to making content that allows us to connect with audiences in meaningful ways across different platforms, to provide richer media experiences that fit with the way that we, as audiences, engage with media in our daily lives.”

But, audience engagement is also playing a significant part in the funding of creative works. It is now quite common for practitioners, of all kinds, to run a crowdfunding campaign as part of their overall media financing strategy. As Helen Baxter (MsBehaviour) says in Million Dollar Ideas “describing a crowdfunding campaign as an ‘event’ is apt as it gives people an experience, souvenirs, memories, and something to talk about.”…

See on www.transmedianz.org

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