See on Scoop.it – Tracking Transmedia
Our networks, of people and data, enable us to form novel connections, discover new opportunities, spot patterns and build teams to deliver against opportunities…
This article was taken from the September 2012 issue of Wired magazine. Be the first to read Wired’s articles in print before they’re posted online, and get your hands on loads of additional content by subscribing online.
Agility is key in an unpredictable world. Our networks, of people and data, can unlock this agility, enabling us to form novel connections, discover new opportunities, spot patterns and build teams to deliver against opportunities. They offer option value, delivering benefits that will be described as serendipitous or lucky after the event.
I was recently reminded of this latent value when IDEO ran a make-a-thon in which we brought together a diverse group of designers, developers and entrepreneurs to solve a series of challenges for social good. We tapped into our networks to convene the group to create working examples of products and services. The results, all prototyped by the end of the weekend, included a proximity-sensing bike light that frowns when cars get too close, and apps for Amnesty International to help those in danger of unlawful detention. Had we not had these eclectic networks to tap in to, we would never have managed to assemble the group, and therefore the solutions, so rapidly…
See on www.wired.co.uk
