Situation: The Women’s Fund of Central Ohio hosts Keyholder, an annual fundraiser. Over the past few years, the event has grown significantly, with Diane Keaton and Goldie Hawn featured as special guests the past two years. For the 2012 event, The Women’s Fund decided to elevate the event to an even higher level, bringing Whoopi Goldberg to town….
Our challenge: Develop a campaign that would create a sense of excitement and urgency, while laying the foundation for ticket sales.
Our approach: Because I spend so much time working with startups, I’ve seen the effectiveness of LaunchRock, a website that makes it simple for anyone to create social “launching soon” pages to generate buzz for upcoming campaigns, events, announcements, etc. LaunchRock collects emails and tracks information on user signups, site traffic and conversion rates. Plus, users are incentivized to share campaigns through social media….
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