Transmedia Camp 101

See on Scoop.it – Multi Platform TV Daily

1. How are audiences’ expectations around storytelling evolving as media experiences become more multiplatform, more customizable, and more participatory?
2. How can content creators and technologists make stories come alive, by allowing audiences to delve deeper into them or by bringing them out into the real world?
3. What are some best practices and new opportunities for the future of storytelling?

“Latitude conducted in-depth interviews with pioneers in the media space to discuss specific challenges and innovations, followed by an online survey1 amongst 158 early adopters focused on generating new possibilities for interacting with stories. Participants were asked to play the role of producer, choosing a narrative (a book, movie, plot-driven video game, etc.) that they know well, and re-inventing the way that audiences might experience that story. Some of the ideas that participants suggested are possible today, even if they don’t exist yet—while others require technologies that are still several years coming.”

See on latd.com

See on Scoop.it – Pervasive Entertainment Times

With StitchGuide, a photographer can take multiple photographs and accurately compose their final high-resolution panorama with a natural visualization of the placement of each image. The photographer can touch images in space to change how they are viewed or choose to delete a photo after it is snapped.

To create the StitchGuide capability, Cloudburst Research developed a new technology that uses not only the iPhone gyroscope to register images, but also actively tracks image locations by matching them in real time to the scene. This prevents drift while at the same time providing instantly updated registration, producing a compelling version of augmented reality that goes beyond that found in any other apps.

See on prmac.com

See on Scoop.it – Tracking Transmedia

Torontoist is about Toronto and everything that happens in it…

The first thing that captured everyone’s attention this morning, as journalists and artists gathered at the Gardiner Museum to learn about this year’s Nuit Blanche, was not the posters and not the press kits, but a robotic chair in pieces on a low platform, busily going about the process of rebuilding itself. The piece, created by Max Dean, Raffaello D’Andrea, and Matt Donovan, will be on display at the Gardiner for the full 12 hours of Nuit Blanche, taking itself apart and putting itself back together again. Councillor Michael Thompson (Ward 37, Scarborough Centre), chair of city council’s economic development committee, later commented that he wished his body “could put itself back together so easily after it fell apart.”…

See on torontoist.com

See on Scoop.it – Tracking Transmedia

[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.

[itvt] is pleased to present the latest edition of StoryCentered, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentered focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives–in television and beyond.

This edition of StoryCentered features an interview with Peter de Maegd, story architect and producer of “The Spiral” (http://www.thespiraltheseries.com and http://www.thespiral.eu), a new, interactive/participatory series from Caviar Films that will air across nine European countries next month. The five-part series, which centers on an art heist, invites viewers to play a game in which they help find the stolen art; it also encourages them to participate in online communities and real-world staged events…

See on itvt.com

See on Scoop.it – Tracking Transmedia

Nearly two years before Peter Norvig and Sebastian Thrun shook up educational institutions with their massive open online course on artificial intelligence, using videos, blogs, wikis, and online tests, photography educators Jonathan Worth, Matt Johnston, and Jonathan Shaw at Coventry University organized online classes for thousands of students in hundreds of cities, using blogs, podcasts, RSSfeeds, a Flickr group, an iPhone app, a Soundcloud group, and a Vimeo group, and hashtags (#phonar and #picbod).

Phonar, the course on photography and narrative, and Picbod, the course on photography and the body, were open to third year Coventry University undergraduates and free to anybody online….

See on dmlcentral.net

See on Scoop.it – Tracking Transmedia

In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line.

My uber goal of writing this post is to explain that the wired and mobile internet is a global network and it powers all sorts of smaller networks to get built on top of it.

These networks connect people with each other. Each network gains value as more users join and as each user contributes value to the network which in turn becomes available to every other user. As he points out with respect to one of their investments,

Every time a new participant in the ecosystem joins the Return Path data network, their systems and tools get smarter, making the service more valuable for everyone. That’s a classic network effect and it is very powerful….

See on www.digitaldorr.com

See on Scoop.it – Tracking Transmedia

The story of Hansel and Gretel is one that we all have heard at somepoint in our lives. This iconic fairy-tale of german origin was first published in 1812 and has been read to children for decades. Two siblings, who find themselves far from home, out wit a cannibalistic witch who lures them into her home with sweets & dreams. Its very simple to summarize this epic tale having heard it many times. However; what if this story was looked at from a different perspective? From a deeper, more mature, more thought-provoking perspective?

The Hunger is a project by Uncanny House, a collective of artists, and is directed by Margaret Krawecka & choreographed by Malgorzata Nowacka. It is an adaptation of Hansel & Gretel into a unique theatrical experience. It uses one key element of the original story – the act of luring – as a means to discuss a common topic of the modern day: mass consumption. It wishes to explore – with the help of video projections, sound & movement – the overwhelming affects that the media has to make us consume more and more what seems to be an infinite choice of things.The original story wasn’t soft & cuddly. The talk of cannibalism & burning alive a witch are all mature themes. The Hunger taps into the mature theme of the original, tying in the political discussion of mass consumption…

See on theartsscene.ca

See on Scoop.it – Tracking Transmedia

Spare Change – making a difference with social marketing by Nedra Kline Weinreich…

I’ve made the case previously for how stories can play a role in your efforts to bring about social change or individual behavior change. One of the best ways to draw people into your story is to provide opportunities for them to participate — whether they can contribute to building a rich storyworld, or actually have a role in the direction of the narrative. When someone feels like they are part of the story unfolding around them, they can vicariously experience what is happening to the characters. This type of immersion done well can evoke empathy, get an individual to think about how they would respond if they were in a particular situation, and/or frame their conception of how the world should work.

Collaborative storytelling is an experience in which multiple people contribute to the course of a narrative. There are many forms this could take – an exquisite corpse project, in which one person picks up the story where the last person left off; LARPs (Live Action Role Playing) and other role playing games like Dungeons & Dragons; interactive stories where the audience can vote on what action the characters should take next; and shared storyworlds, in which parallel or intertwined story-related content may be created collaboratively by a group of people….

See on blog.social-marketing.com

See on Scoop.it – Tracking Transmedia

Kevin McMahon, Special to National Post | May 5, 2012 2:30 PM

The last few weeks were bad for documentary filmmakers in Canada, what with the federal government slicing the budgets of the CBC, Telefilm and the NFB. My colleagues in Montreal were so distressed they staged a sit-in outside the Board’s office. In English Canada, we mostly expressed our outrage by whining under our breath (though there was a brief protest in Toronto on Friday).

But this week has been another story. We’re gathered in Toronto to feel great about documentaries because Hot Docs is on and, this year, in its new home, the dazzlingly refurbished Bloor Cinema. Every year the documentary festival sets new attendance records, proving Toronto is a city that loves docs. In fact, all Canadians do. How do we know? Because (being doc makers) we checked: A 2011 report by the Documentary Organization of Canada found that we consume many thousands of hours of docs every year on television, the majority of them Canadian productions. In the couple of years since the NFB put its films online, more than three million people have viewed them. Since 2007, attendance at documentary festivals — Hot Docs and its cousins Doxa in Vancouver and Rencontres internationales du documentaire de Montréal — has risen an incredible 77%…

See on arts.nationalpost.com

See on Scoop.it – Tracking Transmedia

POSTED BY NOAH J NELSON ON JULY 2, 2012

We’re taking a little well earned R&R this week, but we’re still thinking about you, loyal reader. So we’ve gathered some of our favorite posts from the past year into these handy-dandy Best of Turnstyle News pages. One for every day this week.

Transmedia. A word both loved and loathed by Hollywood executives and Madison Avenue marketers. The art and science, if you will, of making all our disparate media technologies work together to articulate an over-arching vision. Well, when it’s done right at any rate.

What excites us most about transmedia here at Turnstyle is that it is a new frontier. A still uncharted territory that is constantly evolving in practice, content and theory. Even the definition is constantly morphing. Yet that is probably the least interesting thing about transmedia. It’s the work and the people who are doing it that are the most exciting. Here’s some of the highlights from the year so far:

New Media Breaks Through: Fourth Wall Studio Launches RIDES– The Culver City based Fourth Wall Studios is on the cutting edge of transmedia. This report, which was turned into a Marketplace piece, peeks behind the curtain of the studio to show how the creators of the Alternate Reality Game genre are looking to use their storytelling mojo to reach a broader audience…

See on turnstylenews.com