Four months after it started up, Upworthy, a news aggregation site built on social sharing, is gaining traction and drawing attention to content that is often ignored.
What if this article began with a link to a chart on media consolidation? Would you click it?
What if, instead, this article began with a promise that it would tell you “The Real Reason They Still Play ‘Mrs. Robinson’ on the Radio.” Would you click that?
What if they were both the same thing?
Upworthy, a news aggregation site that began publishing on March 26, is serious news built for a spreadable age, with super clicky headlines and a visually oriented user interface. Eli Pariser, the former executive director of MoveOn.org, and Peter Koechley, a former managing editor of The Onion who also worked at MoveOn, noticed that much of the media that gets shared online is built on cute animals and dumb humans that are good for a laugh, but not much else….