QR code campaign aimed at promoting its commercial vans.
QR code campaign spikes brand awareness by 224%
The automaker has produced a short video that shows off a large QR code made out of boxes. The QR code campaign was launched earlier this month with a marketing stunt held in Central de Abastos in Mexico City. According to Volkswagen, the QR code campaign successfully increased Crafter brand awareness by 224% amongst regulars of Central de Abastos, the largest commercial trading space in Latin America….
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