Tracking transmedia developments as they unfold will be complicated, in part because this new entertainment format covers so much ground.
It is a world “where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways,” says USC professor Henry Jenkins in his book Convergence Culture.
To track transmedia, follow the people, suggests author Frank Rose. “The people who are most eager to experiment with new forms of storytelling are for the most part the creators,” says Rose, an editor of WIRED Magazine and author of The Art of Immersion, which makes engaging sense out of a sprawling story that stars, among others: James Cameron, Jordan Weisman, Elan Lee, Howard Roffman, Ted Nelson, David Lynch, Rand and Robyn Miller, Will Wright, Cliff Bleszinski, Hideo Kojima, Damon Lindelhof, Greg Daniels, Anthony Zuiker, Mark Zuckerberg, Peter Molyneux, Sean Bailey, and Charles Dickens (take that, Little Nell!). Follow them all on Twitter to get a good start.
“I’m extremely eager to see what comes out of Mirada Studios, the operation that Guillermo Del Toro recently founded, with the goal of crossing the line between video games and movies,” said Rose. “I also think about somebody like Christopher Nolan who has announced that he’s planning to do a videogame version of Inception which is, after all, a movie that plays almost like a giant cut scene from a videogame.
“I’m also very intrigued by L.A. Noire from Rockstar Games. It’s probably one of the major breakthroughs as a combination of games and stories, the blurring of those boundaries. It’s really difficult for people to figure out how to do.”