Transmedia Camp 101

Excerpt from Mark Harris’ series on WorkBook Project:

“Organizing Our Data

The first thing I need to say is I am no expert on Transmedia or ARGs or anything like that. There are many other people who are. So this post is not meant as me preaching The Truth down from on high. This post is meant as an exploration of what I am working on now, in the hopes that it sparks some others’ imaginations. In the interest of us all learning, I’m simply sharing the process we’re going through right now.

The second thing I need to say is that this is not a tutorial, and not something that just anyone can do. I’m actually writing some software for this, and the things I’m talking about here will require more custom software to deliver to users. Eventually, if this works, I will likely write a set of WP plugins to simplify this process and make it something anyone can use. But for now, I believe that ideas are what count, and I think many people will be able to understand the ideas here and maybe contribute some of their own.

This is sort of an experiment in stretching WordPress beyond it’s original purpose. The goal here is to see if we can use WordPress as a place to maintain our entire storyworld, and then feed that storyworld out to our various platforms; Tweets, Text Messages, Phone Calls, Location-based content, blogs, etc. The benefit here is that all of our data is in one place, it can be queried, analyzed, related, tagged with metadata, etc. Another benefit is that we are using a good deal of free tools….”

Excerpt from the original post – worth reading the whole article!

“…Jacques Monod, the Parisian biologist who shared a Nobel Prize in 1965 for working out the role of messenger RNA in the transfer of genetic information, proposed an analogy: just as the biosphere stands above the world of nonliving matter, so an “abstract kingdom” rises above the biosphere. The denizens of this kingdom? Ideas.

“Ideas have retained some of the properties of organisms,” he wrote. “Like them, they tend to perpetuate their structure and to breed; they too can fuse, recombine, segregate their content; indeed they too can evolve, and in this evolution selection must surely play an important role.”

Ideas have “spreading power,” he noted—“infectivity, as it were”—and some more than others. An example of an infectious idea might be a religious ideology that gains sway over a large group of people. The American neurophysiologist Roger Sperry had put forward a similar notion several years earlier, arguing that ideas are “just as real” as the neurons they inhabit. Ideas have power, he said:

Ideas cause ideas and help evolve new ideas. They interact with each other and with other mental forces in the same brain, in neighboring brains, and thanks to global communication, in far distant, foreign brains. And they also interact with the external surroundings to produce in toto a burstwise advance in evolution that is far beyond anything to hit the evolutionary scene yet.

Monod added, “I shall not hazard a theory of the selection of ideas.”

Read more: http://www.smithsonianmag.com/arts-culture/What-Defines-a-Meme.html#ixzz1KfgV…

Excerpt from original post on thewrap.com:

“YouTube will imminently launch a movie-on-demand service charging users to stream mainstream Hollywood movies off the world’s largest video sharing site, TheWrap has learned.

The new service means a full-bore challenge to Apple’s iTunes service – currently the most powerful player in paid video streaming — and a welcome new revenue stream for Hollywood as home entertainment revenues continue their steep decline.

The service may start as early as this week or next, and is expected to be announced soon by YouTube.

Major studios including Sony Pictures Entertainment, Warner Brothers and Universal have licensed their movies for the new service, as have numerous independent studios, including Lionsgate and the library-rich Kino Lorber, according to movie executives with knowledge of the deals in place.

YouTube has been laboring to bring all the major Hollywood studios on board before announcing it, according to one executive involved in the deal. But so far Paramount, Fox and Disney have declined to join….”