Short & Good: Story is More Powerful Than The Brand; Best Story Wins (Tom Peters) « BBH Labs

my writing

• Netflix’ Arrested Development & The Future of Storytelling

  
  

  As we countdown to Arrested Development’s launch day, May 26, I’m riveted by the potential impact of Netflix’s all-in-one season on the future of storytelling. Key is creator Mitch Hurwitz’s decision to construct the episodes as what one could call, following the experimentations of hypertext and database narratives, a recombinatory narrative system, but with a […]

• The Dark Knight Rises, The Aurora Shootings, and the Usurpation of Immersion

  
  

  [no spoilers] Last night I finally had a chance to see The Dark Knight Rises & I left the theater thinking 1: it’s a very good film and 2: how very very sad I was. The theatre was packed and I would bet that many of us had moments when the Aurora shootings flickered through […]

• Meanwhile, over on Minecraft The Hunger Games are running 24/7

  
  

  A few weeks back, my neighbour’s 8 year old son spent almost over an hour carefully spelling out ‘Minecraft’ in foot and half high multi-coloured letters on the sidewalk in front of his house and mine. When I asked him why he liked the game, he said: ‘It’s entertaining…. And it’s really good for spatial […]

• ‘Transmedia Engagement: Participatory Culture to Activism’ – The Hunger Games & Metrics of Success

  
  

  The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign. I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing […]

• Reposting After US S.2 Finale: Simple, Elegant Genius: The BBC’s Transmedia Sherlock – Part 1

  
  

  As the Season Two finale for Sherlock Holmes: The Reichenbach Fall just aired in the US, I’m reposting this case study as I think the transmedia design was just that good! See on 1001tales.posterous.com