The Future of Advertising = Crowd Sourcing – BusinessWeek


The Future of Advertising The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up By John Winsor

I posed this teaser in a Businessweek.com article published just over a year ago. At the time, the question was purely rhetorical. But in the ensuing conversations it quickly became obvious that the answer was a resounding “NO.”

Realizing this inspired me to quit my job as executive director of strategy and product innovation at the advertising agency Crispin, Porter + Bogusky to co-found Victors & Spoils, an advertising agency based on crowdsourcing principles. Now I find myself at the center of the debate about the future of advertising, design, and marketing—even the future of work itself.

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